Greenlight VR has been responsible for a balanced repertoire of statistics on the field of virtual reality. January 29 they released a report where they found a concerning lack of awareness surrounding the technology. It’s not necessarily that surprising. A majority of the companies involved has marketing that primarily focuses on its product’s core audience, which to a large degree is still dominated by the gaming industry. But in contrast to the lack of awareness the research company simultaneously released a report that suggests a good portion of those enthusiasts might be amoung our youths.
The report is based on responses from over 1,000 UK and 2,000 US respondents. The report says that 71% of those born after 2000 (Gen Z) will either get a VR headset themselves or ask a guardian to get it for them. Differences also appeared in how well-informed the participants were in the field of VR. Surprisingly, despite how VR took off via the american company Oculus VR and its Kickstarter project, Gen Z is more familiar with how the technology is progressing in the UK than in the US. The report also found that 69% of UK youths would prefer to play either only socially or a combined mix of social and solo gameplay. Futher statistics released show that 73% parents that participated have a large concern with effects on health and anti-social behaviour.
Related: No room for a home Holodeck? That’s why VR will bring arcades back
In terms of preferences between platforms the two most recognized brands using the tech in this report were Sony (PlayStation VR) and Samsung (Gear VR). While Sony’s device is more known with 41% of respondents aware of the products existence, that’s in comparison to Samsung at 35%. But Samsung comes out victorious in terms of brand preference, 43% stated that they have more faith in Samsung while 36% remain faithful to Sony. In addition to this Greenlight VR also reports a good amount of interest from people ages 50 to 70, with 30% reporting an interest in travel-based experiences.
Exploring various virtual reality experiences and attending conventions to see how the technology is progressing doesn’t always suffice to predict its potential future. That’s why market research is such an integral component of managing a successful business. Especially in experimental territory. The report should spur even more developers to invest in the technology due to the high demand among respondents.
- Apple poaches VR and AR experts to build a massive virtual reality team, report claims
- Apple just hired Virginia Tech professor and VR expert Doug Bowman
- People aren’t upgrading PCs, but virtual reality will change that
from Planet GS via John Jason Fallows on Inoreader http://ift.tt/1PJYs3F
Dan Isacsson
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