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Size matters not a lot.
J.J. Abrams’ Star Wars: Episode VII – The Force Awakens doesn’t deal in small potatoes, or anything small for that matter — least of all screens. Disney and Lucasfilm have reportedly co-opted the majority of the world’s IMAX large-format screens for the first month of the movie’s run in theaters.
You read that right: The first full month. One movie, four weeks, 375-400 domestic screens, 400+ foreign screens — the force is strong with this one.
Related: The Star Wars: The Force Awakens toys will be revealed in a global, streaming video event
The takeover will begin December 18, 2015, as the next chapter of the Star Wars saga looks to take its place among the highest-grossing films in galactic history. There’s no exact screen count yet, since IMAX will put the finishing touches on a few theaters before then, but the final tally isn’t all that important. Rest assured, Abrams & Co. will have their targeting computers set on another number: $44.2 million. That was the gross total that Jurassic World posted during its IMAX opening-weekend and it’s the record-holder by a wide margin.
IMAX Entertainment CEO Greg Foster remains tight-lipped on the specifics, but sounded bullish on the film. He told THR, “Star Wars: Episode VII is the ultimate crossover movie — it crosses over to everyone.”
Surprisingly, the deal Foster just inked is not totally unheard of for IMAX. The company made a similar commitment to The Hobbit in advance of its December 2012 release, but expectations are higher this time around.
While many movie fans will be excited at the prospect of watching (and perhaps re-watching) The Force Awakens in IMAX, this does leave some big-ticket movies out in the cold and without the extra revenue that premium-priced IMAX tickets can generate. Most notably Warner Bros. In the Heart of the Sea and Alejandro González Iñárritu’s The Revenant. The former hits theaters on December 11, 2015, and the latter is set for a January release.
Tough luck for those films. Star Wars: Episode VII – The Force Awakens looks primed to swallow up everything in its path.
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from Planet GS via John Jason Fallows on Inoreader http://ift.tt/1EXlEHw
Adam Poltrack
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