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Amazon is making cord cutting easier than ever: The company launched its new Streaming Partners Program today, allowing members to purchase streaming subscriptions from premium networks like Showtime, Starz, and more through their Amazon Prime account.
The new program seeks to address the transformation of how people consume TV today. “The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions,” said Michael Paull, vice president of digital video, in a press release.
Related: Amazon wants to fill your living room with sensors and cameras to bring you augmented reality
With the Streaming Partners Program, members will be able to sample Amazon’s partner services through free trials, and then opt to sign up for a month-to-month subscription with self-cancellation, if desired. It also offers special Prime pricing. A Showtime subscription on Amazon, for example, is priced at $9 a month, whereas consumers will pay $11 on iTunes and Google Play.
The add-on subscriptions give members access to a wide variety of movies, documentaries, TV shows, and more. New episodes of shows will be available as soon as their broadcast starts, and users will be able to watch from any of their compatible devices. To simplify how subscribers manage their content, Amazon has enabled them to search and browse across subscriptions, plus maintain a single Watchlist.
“This is a terrific product for customers to conveniently navigate their entertainment options quickly, easily and anywhere,” said Starz CEO Chris Albrecht.
So far, Amazon’s partners include Showtime, Starz, A+E Network, AMC, Gaia, RLJ Entertainment, DramaFever, Tribeca Short List, Cinedigm, Smithsonian, IndieFlix, Curiosity Stream, Qello, FlixFling, BroadbandTV, DEFY Media, Gravitas, and Ring TV Boxing. Admittedly, some are more tempting than others, but the beauty is in being to select those that you actually want, rather than being forced to buy a bundle. The online retailer plans to continue to add more partners.
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from Planet GS via John Jason Fallows on Inoreader http://ift.tt/1Qu1Pjh
Stephanie Topacio Long
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