Facebook announces record 2015 profits, driven by increases in mobile

In its fourth-quarter and full-year financial results for 2015, Facebook announced record earning, due in part to increase in mobile advertising revenue.

“2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook CEO Mark Zuckerberg, in a statement. “We continue to invest in better serving our community, building our business, and connecting the world.”

Mobile ads accounted for approximately 80 percent of all ad revenue for Q4 2015 ($5.84 billion), versus 69 percent a year prior ($3.85 billion). Revenue for all of 2015 was $17.93 billion, a 44-percent increase over 2014 ($12.47 billion), with a net income of $3.69 billion.

Facebook also recorded 1.59 billion monthly active users (MAUs) at the end of 2015, marking a 14-percent year-over-year increase. If there’s any doubt that mobile is pushing Facebook’s profits, consider that mobile MAUs were 1.44 billion, a 21-percent increase.

Based on the results, reports of a decline in Facebook usage are off-mark. While that may be the case on the desktop, Facebook’s growth, at the moment, is in mobile.

The company plans to hold an earnings call on January 27, at 5 p.m. ET. We will update this space with new information and highlights.

Also watch: Facebook Reveals New Reactions Pack, No Dislike Button

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from Planet GS via John Jason Fallows on Inoreader http://ift.tt/1QtkoDl
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