Digital Trends launches Google’s AMP — accelerated mobile page – for faster loading and web browsing

PORTLAND, OR, March 3, 2016 — Digital Trends has joined the ranks of other leading U.S. publishers including the Wall Street Journal, the Huffington Post and Tribune Media as it recently embraced Google’s new Accelerated Mobile Page (AMP) initiative. The new program, which rolled out on February 24^th, is designed to substantially speed up mobile web browsing on all its consumer-facing websites including DigitalTrends.com, it was announced today by Digital Trends Chief Technical Officer, Dan Gaul.

The centerpiece of the Google initiative – in which Digital Trends was selected as one of roughly three dozen American digital publishing partners – is to offer users instantaneous loading times of rich content, including video, graphics and animation. The initiative allows Google partners such as Digital Trends to deliver content at unprecedented loading speeds. A complete list of Google’s AMP launch partners can be found at http://ift.tt/1R1pm86.

“Digital Trends is committed to making our user experience as gratifying as possible,” explains Gaul. “By partnering with Google AMP, visitors to Digitaltrends.com and our other sites will no longer be inconvenienced by slow loading times, regardless of whether they visit us on desktop or mobile. We are thrilled to bring this cutting-edge technology to our users.”

Digital Trends’ platforms include: its marquee namesake, Digital Trends (www.http://digitaltrends.com), the popular site for news, information and reviews on personal tech; DT Español (http://ift.tt/1F2jDPg), a Spanish language companion site to Digital Trends; and The Manual (http://ift.tt/1kZbJLc) an aspirational-living site targeted to males.

Digital Trends is a leading consumer technology publisher that aims to demystify technology, helping people navigate an increasingly digital world. Digital Trends’ easy-to-understand product reviews, entertaining news and videos serve more than 25 million unique visitors each month and four million mobile users. Digital Trends reaches 90 million tech influencers through the Digital Trends Media Network, and its syndicate partners include Yahoo!, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, Ore., and has offices in New York City, San Francisco, Los Angeles, Detroit and Chicago. For more information, visit http://ift.tt/mG1NBn.

For more information on Digital Trends, contact: Paul Ward at PWard@digitaltrends.com or at (917) 593-6066.

from Planet GS via John Jason Fallows on Inoreader http://ift.tt/1QvE5bK
Digital Trends Staff