Slashdot: Spanish Siesta Culture Lets Entrepreneur Turn Naps Into Gold

Spanish Siesta Culture Lets Entrepreneur Turn Naps Into Gold
Published on June 29, 2017 at 05:40PM
An anonymous reader shares a Bloomberg report: There’s little that’s more Spanish than the afternoon siesta. As the mid-day sun goes up, businesses in small-town Spain pull down their shutters for a traditional nap. In big urban centers, modern business trends have ended that habit, leaving many Spaniards who work long hours exhausted. Now, Maria Estrella Jorro de Inza has found a way to bring back the siesta, making money while her countrymen nap. Bankers, lawyers and consultants catch up on their sleep at Siesta and Go — Madrid’s first nap-bar located in Azca, in the heart of the city’s financial district that’s home to firms like HSBC, Google and Deloitte. The concept is simple: for just 14 euros ($16) an hour, you get to unwind and take a power nap in a private bedroom before heading back to work. “It’s funny that we’re known for the siesta, but we haven’t been professional about it,” said De Inza, the nap-bar’s 32-year-old founder. “We get a lot of men in suits who just want to relax and women wanting to take their heels off. Lunch break is the busiest time.”