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Google in Talks To Transform Its Instant News Articles Into a Snapchat Rival
Published on August 04, 2017 at 02:50PM
Google is talking to several publishers about a technology that’s similar to Snapchat, according to a Friday report in The Wall Street Journal. From the report: The technology, dubbed “Stamp,” could be revealed as soon as next week and contain content from Vox Media, CNN, Mic, the Washington Post and Time, the Journal reported. Stamp is a word play on Google’s faster-loading “AMP” articles (the news stories that appear at the top of the page after a Google search), and the “st” in “stories.” Snapchat’s disappearing publisher content is in a section of the app called “Discover.” The ephemeral feature of Snapchat is something Facebook has also mimicked with a feature called “Stories.” The report comes on the heels of another report on Business Insider earlier this week which claimed that Google has been trying to acquire Snapchat for sometime. The company, according to a report, offered Snapchat $30 billion.
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